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Intimate Care Category Sr Manager (B2B) | Latin America

Category Manager is responsible for the sustained and profitable short- mid term P&L growth of their categories by setting the strategic vision and commercialization strategy through the development and implementation of a 5-year strategic business plan and 1-year operating plans including key strategic growth pillars : innovation , portfolio / price strategy , value proposition , digital Cx transformation through omnichannel execution .

Business-Marketing Strategy

  • Develop selling stories, campaigns, communications and activation strategies, based on category foundations
  • Creation – deployment of compelling customer and EU value propositions (products, bundles, solutions) and selling stories that result in a rich and sustained sales opportunity pipeline.
  • Lead portfolio and price positioning strategies
  • Define category Claims Roadmap
  • Develops Omni-channel marketing strategies, including the digital space

Innovation

  • Develop mid term innovation: products, bundles and programs that enable continued category leadership and solution-delivery. Drive a near-term category innovation strategy and pipeline that consistently fuels business growth based on end user needs
  • Accountable for successful market commercialization of new product innovations, line extensions , bundle and other product/ category /solution enhancements
  • Lead IMF process successful implementation parenting with PMO/ R&E team

Operacional Performance

  • Ensure category financial and commercial levers deliveries through strong business analysis, problem-solving and course-correction to ensure category performance are aligned to strategic plans and targets
  • Monitor Price / portfolio strategies are performing correctly according to changing market needs and competitors’ developments
  • Define category campaigns objective / strategy ensuring their ROI working jointly with Cx / integrated team and capture learnings to continue improving omnichannel impact

Customer / Market insights

  • Specifying and overseeing the research needed to determine the needs and desires of customers
  • Use market research to nurture category strategy and pipeline getting ideas for solutions that customers will want
  • Lead products/ solutions analysis in partnership with R&D to ensure PO and category leadership

Requirements

  • Graduated
  • Experience as Category Manager
  • Must speak English, Spanish and Portuguese

Brazil -Sao Paulo

Colombia- Bogota, Costa Rica – San Jose, El Salvador, Peru- Lima

Employee

Regular

Full time

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